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Let's chat and share moments of pleasure

Objective

Whether for breakfast, for a moment of pleasure, or in a cocktail in a hip bar: Granini convinces with high quality, a wide variety of varieties, and the full taste of sun-ripened fruit.

Idea

Today, the taste of our products convinces consumers in 50 countries worldwide, Granini is one of the leading premium manufacturers in the fruit juice sector in Europe and is Germany's number 3 among the juice brands. Juice spritzers and lemonade complete the range.

The Granini success story started back in 1965: Heinz Schürmann, an importer of Italian pasta, brought exotic fruit juices to the German market with Granini drinking fruit, at that time still in cans. The typical dimpled bottle was developed back in 1969 and its design - only carefully modernized - is still typical of the brand.