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NATURALLY PURE REFRESHING TASTE

Objective

VOSS has been loved for over 20 years for its naturally pure, crisp refreshing taste from a pristine natural source. Available in both our original glass bottle as well as two sizes of PET plastic making VOSS the perfect companion for wherever your day takes you. The legacy VOSS source site is in Iceland, a sparsely populated area on the southern tip of Norway. Confined in an aquifer deep beneath the earth, VOSS water lies under layers of rock and sand, which create a natural filter.

Idea

The layers of the aquifer protect water from the air and other pollutants. The exceptional purity of VOSS, and its uniquely fresh, clean taste, are due in part to the unusually low levels of Total Dissolved Solids (TDS) naturally occurring in the VOSS source. The purity of water is defined in part by the mineral level found in specific bottled waters and is referred to as total dissolved solids (TDS) TDS levels in VOSS are significantly lower than those found in competitor brands, giving VOSS its uniquely clean, fresh taste.

VOSS' glass bottle was designed by Neil Kraft, former Creative Director at Calvin Klein Unlike other bottled waters, VOSS was designed to emulate a unique brand personality through elegant packaging VOSS' iconic bottle also reflects the purity of the source and classic Scandinavian design elements The VOSS bottle pushed the boundaries of the water category beyond simple refreshing cues to create desirable. flawless packaging