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Nestlé Pure Life is committed to Healthy Family Hydration.

Objective

Nestle Waters, is the world’s largest bottle company, founded in 1992. Enhancing quality of life and contributing to a healthier future with three pillars; healthy hydration, water access, and environment-friendly plastic. Respectively Nestle Pure Life, drinking water suitable for families, offices, and kids. Nestle Pure Life water brought all daily energy for sport, stay healthy and self-surpassing and courage.

Idea

Nestlé Pure Life earned its place as the world’s largest bottled water brand by delivering pure, safe water in more than 40 countries, across five continents, and through generations of consumers. Nestlé Pure Life is committed to Healthy Family Hydration. The soft, gentle taste appeals to kids and adults alike and comes alive when enhanced with sparkling bubbles and natural fruit flavors. Every drop comes from carefully selected and protected springs, bottled at the source to ensure quality.

Nestlé Pure Life was born in Pakistan in 1998, spreading to Europe in 2000 and the United States in 2002. Each step of the way, Nestlé Pure Life has won over consumers who care about the quality and safety of their water. Nestlé Pure Life is dedicated to bringing the benefits of healthy hydration to as many people as possible, at an affordable price. Economical and convenient bottle formats and home and office delivery options provide access to quality refreshment wherever you go. The brand’s belief in creating shared value for society extends to its package optimization efforts, which have reduced PET consumption by thousands of tons per year.